"As care models and pay systems evolve, as innovation continues to drive evidence-based population health strategies, we must keep the member at the heart of every decision we make. They are our 'why.'"

Michelle Davidson

Founder and CEO, Thunder Marketing and Public Relations

Michelle is Founder and CEO of Thunder Marketing and Public Relations, a healthcare marketing communications firm dedicated to supporting organizations working with low-income, chronically ill and recovering populations. Thunder’s mission is to support organizations that are driven to change the world through improving the health and well-being of individuals, families and communities.

Michelle is deeply experienced in all aspects of advertising, marketing, public relations, thought leadership, employee communications, CEO/executive communications, crisis and issues management and community engagement.

Prior to launching Thunder, Michelle led communications and marketing at a Pennsylvania-based health care company. While there, she created the company’s first-ever inclusive marketing campaign that embraced LGBTQ, multicultural and multiracial populations. And to improve the company’s engagement with its members and providers, Michelle launched the organization’s first customer experience program, including focused work sprints, customer journey work and process improvements to increase quality and service levels.

Previously, Michelle led public relations, media relations and issues management for a national Medicaid health care organization. She doubled the company’s media coverage, year-over-year, for three consecutive years and supported the launch of new lines of business in Florida, Louisiana, Michigan, Nebraska, Pennsylvania and the District of Columbia, raising the visibility of each business and its leadership with key decision makers in their respective markets. She also led the successful rebranding of the company’s behavioral health business in Pennsylvania.

Michelle earned her bachelor’s degree in English at the University of Delaware. She is a member of the Board of Directors of Action Wellness (formerly ActionAIDS) and a member of the Community Advisory Board of Healthy NewsWorks.